Jack Daniels does things a little differently - and this is what gives Jack Daniel his distinctive character. We mellow coal our drop-by-drop of whiskey, then let it age in our artisanal barriques. Our Tennessee Whiskey is only ready when our tasters approve its quality. We use our senses, just as Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way he smells. And, of course, for the taste it has.